Best AI Marketing Tools for 2024
Some of the biggest brands, including Google, IBM, and Airbnb, are leveraging AI marketing tools to gain a competitive edge. We’ve compiled a list of some of the top AI marketing tools available today.
There’s no doubt that AI has revolutionized marketing. With hundreds of new tools emerging in recent years, it can be challenging to determine which ones offer the best value.
To choose the right AI marketing tool, it’s essential to clarify your goals. Let’s start by exploring what AI is particularly effective for in marketing and how it can benefit your business.
How is AI Used in Marketing?
In 2024, data is at the heart of marketing—whether it’s insights on competitors, market trends, or customer feedback. Sifting through vast amounts of information manually is time-consuming, but AI simplifies this process by doing it quickly and efficiently at scale.
AI techniques like sentiment analysis help gather positive and critical product reviews. Competitor intelligence tools allow you to stay informed on what your rivals are up to. AI can also enhance your marketing campaigns by improving targeting, maximizing ROI. There are even AI-powered systems that generate creative content, keeping up with the demand for SEO-optimized material.
Most businesses use more than one AI tool, and many data-driven platforms today incorporate machine learning and automation for large-scale, impressive results.
23 Best AI Marketing Tools to Grow Your Business in 2024
| No. | Tool Name | Use Case |
|---|---|---|
| 1 | Appy Pie AI Image Generator | Custom Visual Content |
| 2 | Jasper AI | Copywriting |
| 3 | Notion AI | Productivity |
| 4 | Content at Scale | Generating SEO Blog Posts |
| 5 | Originality AI | AI Content Detection |
| 6 | Writer.com | Content Writing for Teams |
| 7 | Undetectable AI | Rewriting AI Content |
| 8 | FullStory | For Digital Experiences |
| 9 | Zapier | Automating Tasks |
| 10 | Hemingway App | Content Editing |
| 11 | Chatfuel | For Chatbots |
| 12 | Grammarly | Content Editing |
| 13 | Albert.ai | Digital Advertising |
| 14 | Headlime | Landing Pages |
| 15 | Lexica Art | Blog Thumbnails |
| 16 | Userbot.ai | Conversation Management |
| 17 | Browse AI | Web Scraping |
| 18 | Algolia | Search and Recommendation API |
| 19 | PhotoRoom | Removing Image Backgrounds |
| 20 | Reply.io | For Email Replies |
| 21 | Brand24 | Media Monitoring |
| 22 | Influencity | Influencer Marketing |
| 23 | Surfer SEO | Content Writing |
Let’s Explore Each Section in More Detail
1. Appy Pie AI Image Generator (for Custom Visual Content)
Appy Pie AI image generator is a cutting-edge tool that allows businesses to create custom visuals effortlessly. Whether you need images for blog posts, social media, or marketing campaigns, Appy Pie’s AI tool generates unique, brand-aligned visuals tailored to your specific needs. The platform is easy to use, making it accessible for those without design expertise, and helps businesses stand out by avoiding the use of generic stock images. With Appy Pie’s AI image generator, you can produce high-quality visual content that enhances your brand identity and engages your audience effectively.
2. Jasper AI (for Copywriting)
Jasper AI has quickly become a favorite among marketers and content creators for its ability to generate high-quality content in various styles and tones. Formerly known as Jarvis, this AI-powered copywriting tool helps users craft engaging copy for blogs, emails, social media posts, and more. Jasper AI’s natural language processing (NLP) capabilities enable it to produce compelling narratives that resonate with audiences, although human oversight is still recommended to add final touches. With over 5,000 five-star reviews, Jasper AI is a reliable tool for boosting your content creation process and ensuring your content meets high SEO standards.
3. Notion AI (for Productivity)
Notion AI is an innovative addition to the widely-used productivity platform, Notion. This AI assistant helps users streamline their workflows by answering questions, generating ideas, filling out tables, and more. Notion AI integrates seamlessly with the platform’s existing tools, making it easier to manage projects, notes, and documents. Its focus on privacy and security ensures that your data is protected while you enhance your productivity. Whether you’re managing a team or working solo, Notion AI is a valuable tool for staying organized and focused on meaningful work.
4. Content at Scale (for Generating SEO Blog Posts)
Content at Scale is a powerful AI writing tool designed to generate SEO-optimized blog posts that pass AI detectors. This tool produces high-quality content that often appears at least 70% human-written, making it a valuable asset for marketers looking to scale their content production without sacrificing quality. Content at Scale’s ability to generate impressive content, despite being relatively new and having some UI bugs, makes it worth exploring for your SEO strategy. For businesses aiming to publish a large volume of content regularly, this tool can significantly reduce the time and effort required to create SEO-friendly posts.
5. Originality AI (for AI Content Detection)
Originality AI is an AI content detector and plagiarism checker that ensures your content is human-written and unique. This tool is particularly useful for marketers who work with freelance writers or use AI-generated content. By running your content through Originality AI, you can identify areas that may need revision to pass AI detection tests, ensuring that your content remains authentic and engaging. In an era where AI-generated content is becoming more prevalent, maintaining originality is crucial for building trust with your audience. Originality AI helps you achieve this by providing a reliable way to verify the uniqueness of your content.
6. Writer.com (for Content Writing for Teams)
Writer.com is an AI-powered writing assistant designed specifically for marketing teams. It offers features like autocorrect, autocomplete, grammar checks, and clarity improvements, all while maintaining your brand’s style and tone. Writer.com is especially useful for teams working in industries such as tech, legal, or finance, where maintaining consistency and professionalism in content is crucial. With clients like Deloitte and Twitter, Writer.com is a trusted tool for collaborative content creation. Whether you’re crafting marketing materials, internal communications, or customer-facing content, Writer.com helps ensure that your writing is polished and aligned with your brand’s voice.
7. Undetectable AI (for Rewriting AI Content)
Undetectable AI is a unique tool that rewrites AI-generated content to make it sound more human. By running content through Undetectable AI, you can ensure that it passes AI detectors and maintains a natural tone. While the tool is effective at making AI-generated content sound more authentic, it’s important to review the rewritten content for any errors or awkward phrasing. This tool is particularly useful for marketers who rely heavily on AI-generated content and need to avoid detection by content verification systems. By using Undetectable AI, you can create content that resonates with your audience while maintaining the benefits of AI-driven efficiency.
8. FullStory (for Digital Experiences)
FullStory is an AI-powered platform that analyzes user behavior on your website, tracking every click, scroll, and interaction to create a comprehensive “story” of each visitor’s experience. This data is then compared across thousands of other users to identify patterns, opportunities, and issues. FullStory helps businesses improve their user experience (UX), leading to higher customer retention and conversion rates. Major brands like GAP and Forbes use FullStory to optimize their digital experiences, making it a powerful tool for businesses looking to enhance their online presence. Whether you’re aiming to improve website navigation, increase engagement, or boost conversions, FullStory provides the insights needed to achieve these goals.
9. Zapier (for Automating Tasks)
Zapier is a versatile automation tool that connects various apps and services, enabling you to create customized workflows without coding. With over 3,000 integrations, Zapier allows you to automate repetitive tasks, streamline processes, and save time. Whether you’re automating email campaigns, social media posts, or data entry, Zapier’s AI-driven workflows help you focus on more strategic aspects of your business. For marketers and businesses looking to increase efficiency, Zapier is an invaluable tool that simplifies complex processes and reduces manual labor. By leveraging Zapier, you can free up time for more creative and strategic work, ultimately driving greater business success.
10. Hemingway App (for Content Editing)
The Hemingway App is a free content editing tool that helps writers improve the readability and clarity of their text. Named after the famously concise writer, the app highlights issues like long sentences, passive voice, and excessive adverbs. It also provides a readability score to help you gauge how accessible your content is to a broad audience. While the Hemingway App is great for polishing content, particularly in app development contexts, it’s best suited for simple, straightforward writing rather than complex or stylistic pieces. For marketers who need to produce clear and concise content, the Hemingway App is an excellent tool for refining your writing.
11. Chatfuel (for Chatbots)
Chatfuel is a platform for building customized chatbots without coding. It offers an intuitive drag-and-drop interface that allows you to create chatbots for customer support, lead generation, and more. Chatfuel’s AI-powered bots are capable of understanding and responding to user queries, making them a valuable tool for enhancing customer engagement and streamlining communication. As an official partner of Meta (formerly Facebook), Chatfuel ensures high-quality chatbot experiences for your audience. For businesses looking to improve customer service and engagement, Chatfuel offers an easy-to-use solution that can be quickly implemented and customized to meet your specific needs.
12. Grammarly (for Content Editing)
Grammarly is an AI-powered writing assistant that goes beyond basic grammar and spelling checks. It offers suggestions for improving clarity, style, and tone, ensuring that your content is polished and professional. Grammarly’s AI works across various platforms, including email, social media, and word processors, making it a versatile tool for any marketing team. With its ability to spot redundant words, inconsistencies, and awkward phrasing, Grammarly helps you produce error-free content that resonates with your audience. Whether you’re writing blog posts, reports, or emails, Grammarly is an essential tool for ensuring your writing is clear, concise, and compelling.
13. Albert.ai (for Digital Advertising)
Albert.ai is an AI-driven digital advertising platform that optimizes ad campaigns across social media and search engines. By analyzing data and identifying opportunities, Albert.ai helps businesses create more relevant and effective ad content. The platform’s AI continually tests and tweaks campaigns to maximize ROI, making it a powerful tool for marketers looking to enhance their advertising efforts. Companies like Harley Davidson and Telenor have seen significant improvements in traffic and leads thanks to Albert.ai. For businesses aiming to increase their digital advertising performance, Albert.ai offers a data-driven approach that delivers measurable results.
14. Headlime (for Landing Pages)
Headlime is an AI-powered tool designed to create high-converting landing pages. Using OpenAI’s GPT-3 technology, Headlime generates optimized copy for landing pages, emails, and other marketing materials. The platform also offers a simple landing page builder, allowing you to quickly create and test different variations. With its extensive library of templates and support for multiple languages, Headlime is a valuable tool for businesses looking to improve their landing page performance. Whether you’re launching a new product or running a campaign, Headlime provides the tools needed to craft effective landing pages.
15. Lexica Art (for Blog Thumbnails)
Lexica Art is an best AI image generator that excels at creating realistic and brand-aligned images for various marketing purposes. Whether you need blog thumbnails, social media posts, or other visual content, Lexica Art offers a wide range of prompts and customization options to ensure your images are on-brand. By moving away from generic stock images, this tool allows you to create unique visuals that resonate with your audience and enhance your brand’s identity. For marketers looking to create eye-catching visuals without the need for a professional designer, Lexica Art is an excellent choice.
16. Userbot.ai (for Conversation Management)
Userbot.ai is an AI-powered customer support tool that automates conversations and enhances customer interactions. This tool allows businesses to manage chat, email, and social media conversations seamlessly. By understanding customer queries and providing relevant responses, Userbot.ai improves customer engagement while reducing the burden on human agents. Its real-time analytics and performance insights also allow teams to monitor and optimize customer interactions.
17. Browse AI (for Web Scraping)
Browse AI is a powerful web scraping tool designed to help marketers and businesses extract data from websites without coding. Whether you’re looking to gather competitor data, monitor prices, or analyze trends, Browse AI simplifies the process. It can automate repetitive tasks such as data extraction and monitoring, allowing businesses to focus on strategy and analysis. By leveraging Browse AI, marketers can gain valuable insights and stay ahead in competitive markets.
18. Algolia (for Search and Recommendation APIs)
Algolia is a highly customizable search and recommendation engine that improves website and app search experiences. Using AI-driven search technology, Algolia delivers highly relevant search results and personalized recommendations to users, enhancing their overall experience. Whether you’re running an e-commerce store or a content-driven platform, Algolia helps drive user engagement and improve conversion rates with fast and accurate search results.
19. PhotoRoom (for Removing Image Backgrounds)
PhotoRoom is an AI-based tool that allows businesses and creators to remove backgrounds from images with ease. Whether you’re designing product photos for an e-commerce site or creating visual content for marketing campaigns, PhotoRoom automates the editing process, saving time and ensuring professional-looking images. Its user-friendly interface and high-quality results make it an essential tool for marketers who need quick visual edits without requiring advanced design skills.
20. Reply.io (for Email Replies)
Reply.io AI Sales Email Assistant is a tool that helps sales teams automate email replies and follow-ups, ensuring timely and personalized communication with prospects. The AI analyzes email threads and generates relevant responses, streamlining the sales process and improving engagement rates. This tool allows businesses to scale their outreach efforts while maintaining a personal touch, making it a valuable asset for sales teams aiming to increase conversions and build stronger relationships with potential clients.
21. Brand24 (for Media Monitoring)
Brand24 is a media monitoring tool that tracks brand mentions, reviews, and social media conversations in real-time. Using AI-driven analytics, Brand24 provides businesses with valuable insights into customer sentiment, allowing them to address issues promptly and leverage positive feedback. By monitoring your online presence, Brand24 helps you stay on top of trends, improve brand reputation, and engage with your audience more effectively.
22. Influencity (for Influencer Marketing)
Influencity is an AI-powered influencer marketing platform that helps businesses identify, manage, and analyze influencer collaborations. With a vast database of influencers and performance analytics, Influencity makes it easier for brands to find the right influencers for their campaigns. By using AI to match influencers with your brand’s goals and target audience, this tool maximizes the ROI of influencer marketing efforts, making it an essential tool for brands looking to expand their reach and connect with new audiences.
23. Surfer SEO (for Content Writing)
Surfer SEO is an AI-powered content optimization tool designed to help marketers create content that ranks high on search engines. By analyzing factors like keyword density, readability, and content length, Surfer SEO provides actionable insights to improve your content’s performance. Whether you’re writing blog posts, landing pages, or product descriptions, Surfer SEO ensures that your content aligns with search engine algorithms, driving more organic traffic to your site. For businesses focused on SEO, Surfer SEO is an indispensable tool for creating content that stands out in a crowded digital landscape.
Conclusion
AI marketing tools have become essential for driving business success in 2024. These tools streamline marketing efforts by automating tasks, enhancing customer experiences, and optimizing content for SEO. From creating high-quality visuals to automating workflows and analyzing customer data, AI helps businesses operate more efficiently and maximize results.
By incorporating AI into your marketing strategy, you can scale efforts, improve targeting, and boost creativity. Leveraging AI tools not only increases engagement but also drives higher conversion rates. Whether you’re focusing on improving your digital presence or building apps with AI-driven features can give your business the edge needed to thrive in today’s competitive market. Integrating AI marketing tools is now essential for achieving sustainable growth.