Jollibee Foods Corporation
Winner of the Corporate Citizen of the Year Award 2006
Mr. Tanmantiong was one of the pioneers of Jollibee. He rose from the ranks, starting out as a Store Manager in 1978. In 1987 he became Executive Vice-President, and 1993 also assumed the role of Chief Operating Officer-. In his current position, Tanmantiong remains a man of character who believes and practices frugality, discipline, honesty and sincerity.
As the EVP and COO of Jollibee and the President of its subsidiaries namely Vismin Foods Corporation, which operates the Cebu commissary and Zenith Foods Corporation, which handles the largest and most advanced commissary in the Philippines, Tanmantiong has steered the company to dominate the local market and expand in the global arena.
Being at the helm of the Jollibee business, Tanmantiong was able to expand the number of stores bringing Jollibee to various areas in the country, from key cities to “unchartered” territories, creating economic growth, livelihood and employment opportunities. He has also successfully penetrated the global market with 10 stores in the US and 13 stores in the Asia Pacific. Tanmantiong commands over 40,000 employees, many of which have been loyal to the company for years. Under his leadership, the state-of-the-art commissary in Canlubang, Laguna, the first of its kind in Asia, was built and has become a source of economic progress, employment, and technological advancement. He is also the one on top of Jollibee’s marketing initiatives, which provide the necessary branding, and advertisements that have been promoting positive Filipino values through these years. With effective communication efforts, Jollibee is known to be a symbol of national pride and happiness. Through Jollibee’s culture of happiness and humility, it also slowly shapes the culture of its customers all over the country.
